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| This week we launched an advertising campaign to showcase our ground-breaking open journalism and to demonstrate that the Guardian remains committed to giving our readers the whole picture - in whatever form they choose to receive it.
The TV ad premiered on Channel 4 on Wednesday night, but if you missed it, you can watch it online and tell us what you think.
The world of information - how it's created; who creates it; how it's shared and distributed - is changing immensely fast. We're on the 'open' side of the debate about what the future will look like: we believe that this leads to better understanding, better journalism, more diversity and a much bigger audience for the Guardian's content and values.
As a reader, you will have seen that at work in our investigations, our foreign coverage and our news and commentary over the past year or so. The advertising campaign is about spreading awareness. You'll see a lot of activity from us over the coming months - on TV, across the web, in the cinema and on outdoor poster sites. We're calling the campaign 'the whole picture' - a line we first used in 1986 on the famous 'points of view' advertisement, featuring a skinhead who was (depending on your point of view) either attacking or rescuing someone.
I hope you enjoy the short film retelling the classic fairy tale of the 'The Three Little Pigs', and that it helps in understanding the journey the Guardian is on.
Alan Rusbridger
Editor-in-Chief
Guardian News & Media |
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