| How Personalization Improves Your Emails
Hi Free
When's the last time a billboard, or a magazine ad, or a radio spot made you feel like a business was talking to you directly?
Probably never.
Mass media can reach large numbers of people, but it's got one major downfall: it's impersonal.
With email, on the other hand, you can make people feel like you're talking only to them.
How?
By personalizing your messages with your subscribers' names, email addresses and other information at the click of a mouse.
It's easy - you just specify what information you want to appear in your message, and when you send it out, each subscriber's details will appear.
In case you hadn't guessed, that's how we put your first name in the greeting of this email.
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| Other Ways To Personalize Your Messages |
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Remind Subscribers How They Signed Up
Include a note with the name of the website where they signed up. This can validate the trust that they placed in you initially when they subscribed to your list. |
Target Readers Geographically
Tailor emails to subscribers based on where they're located. You can limit your reach to certain parts of the globe or make offers to your Sleman area subscribers. |
Build Anticipation
Tell people when they'll next hear from you using day or date variables. That way, even if they're reading a follow-up message, you can still tell them when to be on the lookout for the next one!
Personalization can give your messages an intimate feel that establishes trust with your readers, Free. |
There's one thing to watch out for, though: making sure you're personalizing appropriately.
Think before you personalize, Free.
And don't overdo it, Free.
Know what I mean, Free? 
If you're ready to get personal with people who are interested in what you have to offer, sign up for a risk-free trial with AWeber - it's just $1 to get started!
In our next message, we'll talk about how you could tell just how much impact your emails have on your sales! |
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Cheers,
Justin Premick
Director of Education Marketing |
Contact Us
877-293-2371 (US)
+1 215-825-2196 (International) |
Apps To Help You Know Your Audience
In order to personalize your emails effectively, you need to know as much as possible about your readers.
Our Rapportive widget displays your subscribers' information within Gmail. When responding to messages from your readers, you can see what lists they're on and which messages they've read.
If you don't use Gmail, or if you'd like a different view of your subscribers, you can use our Connected app, which displays the lists each subscriber is on, their opens and their clicks all in one place. | |
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