| | Increase the Lifetime Value of Your Customers Over 20% of your existing customers will purchase from you again (since they already know and trust you), so create additional ways for them to purchase. One simple way to do this immediately is with a cross-sell. If you're selling golf clubs, for example, you could also offer the balls, bag, clothing or lessons. Another tactic is offering a post-sale purchase. For example, when sending the receipt, include a recommendation for other products and services that may be of interest. | |