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Stuart Turnbull's Newsletter
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Stuart Turnbull's newsletter is sent only to opt-in subscribers,
thanks for subscribing;
Email:free.article008@gmail.com
IP:69.167.132.102
Date Subscribed:March 29, 2012
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Hi Free
I hope that you have begun to take action to realize your online
ambitions, I'll crack on with todays newsletter, I haven't got long
before the kids finish school and my work drops way down the list
of priorities then!
Thank you for taking the time to complete my survey, it may only
have taken three or four minutes of your time but it provides me
with incredibly useful information.
I won't share the full results just yet as responses are still
coming in but I want to promise you that I will act on all of the
feedback I receive and I will use this newsletter to tackle the
themes and issues that you have told me you want information and
advice about.
Here is the link if you missed it last time (it really does only
take a few minutes of your time)
One of the survey stats that stands out is 73.4% of respondents are
not building a mailing list.
As online marketers we are forever being told that we 'must build a
list' and 'the money is in the list' but nobody is prepared to
actually explain what this means in simple terms and how we
actually go about doing it (without charging several thousand
dollars for one to one coaching or mentoring)
Firstly let me start by explaining what 'a list' is.
A list is purely and simply the contact details of your customers.
Whether you operate a small eBay store or you own a chain of 'brick
and mortar' shops if you aren't recording the contact details of
your customers then you are leaving money on the table. It really
is as simple as that.
There is no mystery and nothing complicated about it, if you can
communicate with the people who have bought (or expressed an
interest in) your products then you will make more money.
Think about how you come to be reading this email today;
at some time you gave me your name and email address in exchange
for some information.
This is one of my regular messages containing useful and engaging
content (I hope!). Occasionally I will also recommend a relevant
product that I have used or reviewed and if you buy the product I
get paid.
My list grows over time and so does my income.
As I said; no mystery, nothing complicated, it just works.
To put the importance of list building into perspective
more than half of my online income comes directly from my list.
OK, so you know what 'a list' is and the benefits of having one but
how do you start?
The first step is to collect email addresses and the most common
way of doing this is to put an 'opt-in' form in front of your
customers. This is simply a box on a webpage or a paper form in a
brick and mortar shop that collects an email address (and usually a
name)in exchange for some benefit.
The incentive could be a free report (eBook) or free entry into a
competition to win a valuable prize, it doesn't really matter what
the incentive is so long as it is relevant to your customer and has
a worthwhile perceived value.
You can see an example of an opt-in form on my blog;
The next step is to build your relationship with your customer by
sending regular emails that engage, inform and entertain.
Having successfully established rapport and won your customer's
trust you can move to the next stage which involves product
recommendation.
Thanks for reading,
Stuart
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I learned all of the list building and email marketing techniques
that I use in my business from the acknowledged master of email
marketing - Jim Cockrum.
Now you can join me and build your own profitable list with Jim's
help and guidance!
(Be sure to grab your FREE sample video)
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