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E-Commerce Minute: Friday -- June 15, 2012
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The E-Commerce Times -- E-Business Means Business
http://www.ecommercetimes.com
Part of the ECT News Network
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Headline Scan
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1. Social Media Giants Circle Wagons to Battle Bad Ads
2. You Just Have to Be There: Trends in Event Marketing
3. Yammer May Get Microsoft Into the Social CRM Club
4. Time Catches Up With Apple's Newsstand
5. Drastic Job Cuts May Not Bode Ill for Nokia
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Podcast
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MacBookius Superior: Apple's New Super-Powered Mutant (14:05 minutes)
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In this episode: Apple's WWDC kicks off with news about iOS 6 as well as
the introduction of the Retina MacBook Pro, a super-slim 15-inch
notebook with an extra-sharp display and solid-state drive; the U.S.
Department of Justice starts investigating ISPs' data caps; Verizon
offers customers new data plans that some could find expensive and
confusing; ICANN reveals a long list of proposed new top-level domains.
http://www.ectnews.com/shared/audio/ect-recap-2012-06-15.mp3
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Story Highlights
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1. Social Media Giants Circle Wagons to Battle Bad Ads
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Social media giants are teaming up with nonprofit website StopBadware to
create the Ads Integrity Alliance, which will counter so-called bad ads
and work to create trust within the online advertising industry. The
alliance will work to combat nefarious ads by recommending policy
initiatives and best practices to policymakers.
See the Full Story:
http://www.ecommercetimes.com/story/75391.html
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2. You Just Have to Be There: Trends in Event Marketing
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Mike Heaston knows the power of a good cycling event. Get the people out
there, biking through the Colorado mountains, and they'll become loyal
and steadfast customers. "We're putting on events that people love,"
said Heaston, owner of EventMarketing Group. "We're creative, and these
are our product."
See the Full Story:
http://www.ecommercetimes.com/story/75153.html
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3. Yammer May Get Microsoft Into the Social CRM Club
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Microsoft is in discussions to acquire Yammer, a social media and
communication platform for businesses, according to a report in
Bloomberg, which cited two anonymous sources. Microsoft is prepared to
acquire the company for a $1 billion purchase price, the report said,
and the deal could be reached as soon as Friday.
See the Full Story:
http://www.ecommercetimes.com/story/75388.html
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4. Time Catches Up With Apple's Newsstand
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A major holdout from Apple's online Newsstand announced Thursday it's
bringing 20 of its consumer magazine titles to the outlet. Time said
monthly and yearly subscriptions, as well as single copies, will be
available at the online store launched by Apple last year, along with
the latest version of its mobile operating system, iOS 5.0.
See the Full Story:
http://www.ecommercetimes.com/story/75387.html
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5. Drastic Job Cuts May Not Bode Ill for Nokia
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Mobile handset maker Nokia announced Thursday that it would slash 10,000
jobs, eliminating roughly 19 percent of its workforce by the end of
2013. In addition, it will close a factory and several research centers
in Germany, Canada and Finland, and three senior executives will be
stepping down.
See the Full Story:
http://www.ecommercetimes.com/story/75386.html
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About the E-Commerce Times
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The E-Commerce Times is a free online publication that provides
daily news, special reports and success stories in addition to an
e-commerce products and services guide. The publication's tagline
is "E-Business Means Business," and its content includes
information on a wide variety of e-business topics, such as data
storage, network security, databases, B2B and B2C e-commerce, the IT
job market and the maneuvers of high-tech businesses.
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